4º Workshop

Audiovisual competence in media and higher education in communication. Humanism, innovation and teaching models

Instructions are the same as for General Conference: view them here.

To upload an article to this Workshop, access the following link and, before the title of the contribution, place the code «WS_4»: https://easychair.org/conferences/?conf=icomta23


In communication studies and related areas, it happens that young people, before entering the university, independently learn audiovisual techniques, processes and languages ​​that are included in the current academic offer, but it is an instruction acquired without the corresponding social contexts, deontological senses and responsibilities.

Social networks and the very demands of learning in a pandemic caused adolescents to develop skills and attitudes that do not become a comprehensive «media literacy».

Therefore, the role of the digital teacher becomes important towards the integration of the four pillars of education (knowing how to know, knowing how to do, knowing how to be, knowing how to live together) within the pedagogical process and in convergence with the demands of the information society. and knowledge.

The adaptation to the interests and emerging demands of young people is a challenge around the relevance of ICT in higher education, internationalization, new forms of consumption and relationships mediated by virtuality. An education that highlights the promotion of the human being and contributes to the consolidation of a more empathetic and resilient citizenry is expected.

In the aforementioned context, universities must gradually adapt their training processes, taking into account, among other aspects, the current characteristics and needs of students, facilitating the incorporation of flexible scenarios for training and where they are aware of their own training process.

The purpose of the workshop is to establish dialogues in the academic community regarding the challenges and opportunities posed by the emerging scenarios in communication, culture and digital education.

General Coordinator:

  • Abel Suing, Universidad Técnica Particular de Loja (Ecuador)

Technical Coordinator:

  • Juan Pablo Arrobo-Agila, Universidad Técnica Particular de Loja (Ecuador)

Organizing Committee:

  • Ximena Coronado Otavalo, Pontificia Universidad Católica del Ecuador, sede Ibarra
  • Viviana Galarza, Pontificia Universidad Católica del Ecuador, sede Ibarra
  • Amparito Reascos Trujillo, Pontificia Universidad Católica del Ecuador, sede Ibarra
  • Kruzkaya Ordóñez, Universidad Técnica Particular de Loja (Ecuador)

Scientific Committee:

  • Lilia Carpio-Jiménez, Universidad Técnica Particular de Loja (Ecuador)
  • Jenily Magali Chiscuet Potosi, Unidad Educativa 28 de septiembre de Ibarra (Ecuador)
  • Luis Alarcón Llontop, Universidad Privada del Norte (Peru)
  • Thelmy María del Carmen Mendoza Michilot, Universidad de Lima (Peru)
  • Denis Portó Reno, Universidade Estadual Paulista (Brasil)
  • Ángel Manuel Ortiz Marín, Universidad Autónoma de Baja California (Mexico)
  • Isidro Marín Gutiérrez, Universidad de Málaga (Spain)