The Influence of Social Media and Artificial Intelligence on Digital Political Communication

The submission and publication guidelines are the same as those for the General Conference: consult them here.

To submit an article to this Workshop, access the following link and include the code “WS_8” before the title of your contribution: https://easychair.org/conferences?conf=icomta25.

Summary

This workshop aims to delve into the analysis of how social media and artificial intelligence (AI) are transforming the current dynamics of political communication within a global context of a shifting communication paradigm. Digital platforms have disrupted traditional modes of interaction between political actors, the media, and citizens, while artificial intelligence introduces advanced tools for audience segmentation, message personalization, and predictive analytics, reshaping political strategies.

The workshop will address key topics essential to the future of society, such as the influence of algorithms on public opinion formation, the role of social media in political polarization, the spread of political misinformation in the digital environment, the use of AI in political communication, and the ethical challenges emerging in this new digital landscape.

This workshop is linked to the DIGI-COMPOL Network, an R&D project with reference RED2022-134652-T funded by MCIN/AEI/10.13039/501100011033/ and “FEDER Una manera de hacer Europa.”

Topics

• Political communication
• Social media
• Artificial intelligence
• Polarization
• Misinformation
• Propaganda
• Media

General Coordinators:

• Andreu Casero Ripollés
• Concha Pérez-Curiel

Technical Coordinator:

• Ricardo Domínguez-García

Organizing Committee:

• Sandra Méndez-Muros
• Inés Méndez-Majuelos
• Alba Córdoba-Cabús
• Alejandra Tirado-García

Scientific Committee: