6º Workshop

The public audiovisual service at the crossroads: strategies and values for the survival of public media

Instructions are the same as for General Conference: check them here.

To upload an article to this Workshop, access the following link and, before the title of the contribution, place the code «WS_6»: https://easychair.org/conferences/?conf=icomta23

Summary:

The public audiovisual service still maintains an outstanding relevance within the European media systems, although its scope is suffering the erosion derived from the increase in competition. Thus, the public service media are at a turning point due to the proliferation of new players within the media landscape, such as streaming, gaming and social media platforms, which are diluting their presence, especially among young audiences.

Faced with this situation, the public media seek to renew their public service mission through new linear, digital and hybridization strategies, looking for new proposals with which to reinforce their legitimacy and reinforce their connection with the citizenry. The pandemic highlighted the importance of public media made by and for society, which is why the SAP is now at a decisive moment when it comes to claiming its legitimacy and social utility, a crossroads that must be resolved by betting on reinforcement of its public value.

The purpose of this workshop, promoted by the research project «Public audiovisual media before the ecosystem of platforms: management models and evaluation of the reference public value for Spain» (PID2021-122386OB-I00), is to address different perspectives, experiences and trends around the present and future of public audiovisual services in Europe and Latin America and check their degree of adaptability to the new media, technological and social system. Communications on the values of the public audiovisual service, ways of participation and co-creation, promotion of democracy or innovation strategies and technological experimentation, among other topics, will be welcome.

Topics:

  • The value of the public audiovisual service: from the reinforcement of the founding principles to the adoption of emerging values
  • Co-creation in public media: the audience as the backbone of information and entertainment
  • Innovation as a value of the public audiovisual service: strategies, objectives and actors
  • Strategies for connecting with young audiences
  • New professional profiles in the public audiovisual service
  • The contribution of the public audiovisual service to democracy: polarization, misinformation and media literacy
  • Experiences of the public media with High Technology
  • The relationship of public media with content distribution platforms: recommenders and public service algorithms

General Coordinator:

  • Francisco Campos-Freire, Universidade de Santiago de Compostela (Spain)

Technical Coordinators and Organizers:

  • Marta Rodríguez-Castro, Universidade de Santiago de Compostela (Spain)
  • Miguel Túñez-López, Universidade de Santiago de Compostela (Spain)
  • Juan Manuel Prieto Arosa, Universidade de Santiago de Compostela (Spain)
  • César Fieiras-Ceide, Universidade de Santiago de Compostela (Spain)

Scientific Comittee:

  • Francisco Campos-Freire, Universidade de Santiago de Compostela (Spain)
  • Miguel Túñez-López, Universidade de Santiago de Compostela (Spain)
  • Marta Rodríguez-Castro, Universidade de Santiago de Compostela (Spain)
  • Mónica López-Golán, Universidade da Coruña (Spain)
  • Verónica Crespo-Pereira, Universidade da Coruña (Spain)
  • María José Ufarte Ruiz, Universidad de Castilla-La Mancha (Spain)
  • Azahara Cañedo, Universidad de Castilla-La Mancha (Spain)
  • Martín Vaz-Álvarez, Universidade de Santiago de Compostela (Spain)
  • Óscar Juanatey-Boga, Universidade da Coruña (Spain)
  • Sara Pérez-Seijo, Universidade de Santiago de Compostela (Spain)
  • César Fieiras-Ceide, Universidade de Santiago de Compostela (Spain)
  • Juan Manuel Prieto Arosa, Universidade de Santiago de Compostela (Spain)
  • Isaac Maroto González, Universidade de Santiago de Compostela (Spain)
  • Carmen Costa Sánchez, Universidade da Coruña (Spain)

Chairs to coordinate sessions at ICOMTA’23:

  • Marta Rodríguez-Castro, Universidade de Santiago de Compostela (Spain)
  • Mónica López-Golán, Universidade da Coruña (Spain)
  • Azahara Cañedo, Universidad de Castilla-La Mancha (Spain)
  • Francisco Campos-Freire, Universidade de Santiago de Compostela (Spain)