2º Workshop

Technological Innovation and Social Communication: Perspectives for an Inclusive Future

The submission and publication guidelines are the same as for the General Conference: consult them here.

To submit an article to this Workshop, please access the following link and include the code “WS_2” before the title of your contribution: https://easychair.org/conferences?conf=icomta25.

Abstract

This workshop proposes a space for reflection on the intersections between technology, communication, and the social, cultural, and ethical challenges of our time. From this perspective, it aims to analyze how innovative tools such as artificial intelligence, digital media, and communication strategies can drive significant changes in various fields. These include cultural preservation, crisis management, and the promotion of inclusion.

Under the thematic axis of technological innovation and social communication, the workshop will focus on three key areas. First, it will explore artificial intelligence in corporate communication, addressing its applications, the associated ethical challenges, and its role in strengthening relationships with stakeholders. Second, it will examine how Indigenous communities use digital media to resist cultural erasure, preserving their identity and collective memory. Finally, it will analyze the impact of technological advances on intercultural imaginaries and media and educational practices.

The objectives of the workshop include understanding the potential of artificial intelligence in diverse communicative contexts, reflecting on the use of media to preserve cultures and memories, and fostering the construction of interdisciplinary knowledge. Additionally, the workshop aims to identify and apply best practices in digital communication to address challenges such as crisis management, diversity, and inclusion.

Topics

  • Artificial Intelligence
  • Corporate Communication
  • Social Media
  • Interculturality
  • Critical Discourse Analysis
  • Selective Tradition
  • Climate Change
  • Technology
  • Commerce
  • Hermeneutics
  • Digital Ecosystem
General Coordinator
  • Jacqueline Oyarce Cruz, Universidad Nacional Mayor de San Marcos (Peru)
Technical Coordinators
  • Carlos Gonzales García, Universidad Nacional Mayor de San Marcos (Peru)
  • Rubén Alania Contreras, Universidad Nacional Mayor de San Marcos (Peru)
Scientific Committee
  • Franklin Cornejo Urbina, Universidad Nacional Mayor de San Marcos (Peru)
  • Jesús Flores Vivar, Universidad Nacional Mayor de San Marcos (Peru)
  • Oswaldo Bolo Varela, Universidad Nacional Mayor de San Marcos (Peru)
  • Félix Paz Quiroz, Universidad Nacional Mayor de San Marcos (Peru)
  • Vladimir Tornero Cruzatt, Universidad Nacional Mayor de San Marcos (Peru)
  • Carlos Enrique Fernandez García, Universidad Nacional Mayor de San Marcos (Peru)